Trend-setting producer and entrepreneur Pharrell Williams is set to launch "i am Other" --- a new social media platform that is geared toward folks in the arts, and patterned after Facebook.

The website, which is targeting 16- to- 25-year-olds, is being described as a “cultural movement” by the Grammy Award-winning entertainer.  

"We’d like i am Other to serve as a giant magnet, attracting the most creative individuals who share our view of things,” says Jarrod Moses, CEO of United Entertainment Group, which is backed by United Talent Agency. “We will find those people and tell their stories in a way that inspires others to dream bigger and go further.” 

Read it at NewsOne.