Just in time for the onslaught of spring and for the kick-off of her Mrs. Carter Show World Tour come April 15, H&M will soon begin rolling out commercials, print ads, and outdoor billboards for the fashion house's summer campaign starring "Beyonce as Mrs. Carter in H&M."
For our very first peek at the campaign, King Bey is pictured perched on a folding beach chair, laying on her side and glamorously swanned out. It's the kind of pose that's strictly reserved for old Hollywood starlets on top of pianos, Jessica Rabbit, and well...Beyonce. "In the campaign," Ann-Sofie Johansson, Head of Design at H&M, says, "Beyonce is wearing the key pieces from H&M you need for life in the sun this summer," and teases that we'll get to see Bey in a great bodycon dress, a statement sun dress, and even a fringed bikini. And if the outfit she already has on in this first look is any indication, we'll be somersaulting our way to H&M stores to cop everything when the collection hits shelves worldwide this May.