Jay Z keeps partnership with Barneys amid racial profiling case

Jay Z Continues Barneys Partnership

Under pressure to end the deal with the luxury retailer due to allegations of racial profiling, the rapper chose to "renegotiate" instead

by The Washington Post, November 18, 2013

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Jay Z keeps partnership with Barneys amid racial profiling case

Jay Z keeps partnership with Barneys amid racial profiling case

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Benoit Tessier/Reuters

Jay Z has finally decided what to do about his now-controversial holiday promo deal with Barneys, which is under fire for alleged racial profiling. The rapper is keeping his partnership with the luxury retailer, but now all proceeds (instead of just a portion) will go to his charity. He was under pressure to cut ties with the store, which, along with Macy’s, is being investigated by the New York attorney general’s office over accusations of targeting African Americans.

In a statement on his Web site Friday, Jay Z announced that he’s continuing the partnership with Barneys (a deal that includes selling products “inspired by Jay Z”), as well as taking “a leadership role” on a council that focuses on racial profiling issues.

Read it at The Washington Post.

 
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