Jay-Z has a new record coming out. Soon. It’s hitting the world on July 4. And it’s already sold a million copies.

How? As part of a partnership announced along with the album, which gives Kanye West a run for his Yeezus money with the title Magna Carta Holy Grail, Samsung will be releasing the album free to one million Galaxy S III, Galaxy S4, and Galaxy Note II users through a special app 72 hours before its on-sale date. Since the company paid $5 a pop for each copy of the record, according to the Wall Street Journal, Hova has now already sold a million copies of an album few people knew existed before the commercial announcing it (below) aired during Sunday night’s NBA finals game between the Miami Heat and the San Antonio Spurs.

“We don’t have any rules, everyone is trying to figure it out. That’s why the internet is like the Wild West, the Wild Wild West. We need to write the new rules,” Jay-Z says in the announcement video. “The idea is to really finish the album and drop it. Giving it to the world at one time and then letting them share it, and it goes out.”

Read it at Wired.