The Swiss Tourism Office has apologized for the racism that media mogul Oprah Winfrey says she encountered last month while in town for Tina Turner's wedding.

Oprah told Entertainment Tonight that a shop assistant in Zurich refused to show her a handbag that was "too expensive" for one of the world's most powerful and richest women. She told the story when asked by ET about the use of the N-word. "Racism for me doesn't show itself that way. It still exists," she said and went on to explain what happened in the Zurich shop.

"Obviously, The Oprah Winfrey Show is not shown in Zurich," she told ET. "I say to the woman, "Excuse me, may I see that bag right above your head?" And she says to me, 'No, it's too expensive.' She refused to get it."

Read it at ABC News.