Say 'Yes Chef' to Marcus Samuelsson

Marcus Samuelsson

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in Harlem you have the wonderful B.O.R.N., 125th Street between Lenox and Fifth. Down in SoHo, you have Ina for men.

EBONY: J.Crew CEO Mickey Drexler always explains how men are more comfortable shopping for themselves now, paying more attention to style. Do you see a similar thing happening with men and cooking?

MS: Yeah. It’s about evolving, right? We want to be evolved creatures as men. I think the kitchen is the new garage. And I think for a guy that wants to go out and be an evolved person, he should know about his local favorite restaurant. He should know how to cook something. He wants to know about his favorite stove. He wants to know which IPA [India Pale Ale] to drink if it’s a beers night, and it’s okay to know in summertime what rosé to drink. These are just things, as evolved people, that we want to do. It takes somebody to push the conversation. For me as a chef, that’s my vertical, that’s my space. I have license to do that.