Iyanla Vanzant

“Iyanla: Fix My Life” Two Night Premiere is Network’s #1 Series Debut Ever

OWN experienced a ratings boost with Iyanla Vanzant's new show

by #teamEBONY, September 19, 2012

Iyanla Vanzant

Iyanla Vanzant

The premiere of the new original series “Iyanla: Fix My Life” with life coach Iyanla Vanzant (Saturday, Sept. 15 at 10 p.m.) was a ratings hit, scoring a 1.18 W25-54 (25 to 54 year old women) rating and 1,136,000 million viewers — ranking #2 in its time period in W25-54 among all ad-supported cable networks.

The series posted triple digit growth (+808% W25-54, +952% total viewers) versus year ago numbers and built in the half hour, growing +5%. The premiere, which featured "Basketball Wives" star Evelyn Lozada, continued ratings momentum with part two (Sunday, Sept. 16 at 10 p.m.) scoring 1.73 W25-54 rating and 1,590,000 million total viewers, ranking #3 in its time period among ad-supported cable in W25-54 and W18-49 (18 to 49 year old women), posting quadruple digit growth (+1231% W25-54, +1506% total viewers) versus year ago numbers.

The Sunday episode also ranked #1 in the time slot across all broadcast and cable with African-American W25-54 (9.66) and W18-49 (9.12).

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