'Lee Daniels' The Butler'

Lee Daniels’ The Butler Reaches $100 Million Mark

Daniels becomes one of the few Black directors to have a film reach that milestone

by #teamEBONY, September 16, 2013

'Lee Daniels' The Butler'

'Lee Daniels' The Butler'

The independent historical drama — headlining Forest Whitaker and Oprah Winfrey — took in $5.4 million in its fifth weekend for The Weinstein Co., pushing the movie's North American total to a stellar $100 million.

Daniels becomes one of only a handful of Black directors to have a film clear that mark, not accounting for inflation. One reason for The Butler's success is that it is playing to all audiences, according to Harvey Weinstein's team.

On opening weekend, 52 percent of ticket buyers were Black; now, 67 percent of the audience is White. The Butler is also becoming a family play.

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