“The Butler”

The Butler Renamed Lee Daniels’ The Butler

The Weinstein Co. was ordered to change the name of the movie by the MPAA, and will still have to change their marketing materials and pay $400,000 in fines

by #teamEBONY, July 22, 2013

“The Butler”

“The Butler”

In a mixed ruling, The Weinstein Co. will be allowed to use some form of The Butler in the title of the Lee Daniels movie — but will have to change its marketing materials and pay $400,000 in fines for violating the July 2 ruling by the MPAA.

Despite the requirement of a title change and the fines, TWC was quick to declare victory from the MPAA’s ruling on its appeal, asserting that the July 2 ruling by the MPAA’s Title Registration Bureau had been overturned.

“We are now Lee Daniels’ The Butler – we are thrilled,” said TWC spokeswoman Dani Weinstein. But Friday’s appeals ruling, which found that TWC had been in “willful violation” of the MPAA rules, forces TWC to quickly alter its publicity campaign for the film — and face further stiffer penalties if it fails to do so.

Stay in the Know
Sign up for the Ebony Newsletter