the auto industry. His first ride happened to be a Chevy.
Yes, the Impala has the heat, beat, soul, style and flair that truly have a strong hint of an urban influence. It is obvious when the vehicle is outfitted with such optional features as the 11-speaker premium-class Bose audio system, the dual panel roof, the ventilated front seats, the 20-inch aluminum wheels, the 305-horsepower, 6-cylinder engine or the hybrid-like 4-cylinder, which will achieve upwards of 36-mpg on the highway.
Today’s urban trendsetters are helping the Impala invoke a feeling, a passion, an excitement level in the large car segment again, that hasn’t been seen, since the gangster-like Chrysler 300 hit the scene under the design cues of Haitian-born Ralph Gilles, who is the vice president of design for the Chrysler Group, several years ago.
Chevy is counting on the infusion of Black tastemakers to resurrect the Impala and to find new roads, while attracting new customers along the way. This is all at a starting price of about $27,000, before adding options, as it goes head-to-head with the curvaceous Toyota Avalon, the high-tech Ford Taurus and the stylish Hyundai Azera. Just like the Impala and the 300, all of the noted rides have been highly influenced by some of today’s hottest African-American designers and engineers. The Impala definitely has off of the underpinnings, making this a true competitor in the large car segment.
Jeff Fortson is an auto analyst and the editor of a car-buying website for women and minorities. To learn more about his popular car-buying workshop and/or to price a new Impala or other vehicles, drive on over to JeffCars.com. Follow him @ Twitter/JeffCars.