that African Americans were first introduced to cognac during these celebrations. This was in 1945, the same year in which EBONY was founded. Hennessy ran the first spirit ad to appear in EBONY in 1951 (and also JET’s first spirit ad in 1953). The power of EBONY held in the Black community was particularly extraordinary because everyone read it and became familiar with the people and brands featured in between its pages. That Hennessy ad is believed to be the start of the loyalty that the African Americans have to the brand today.
Want more Henny? Check out our interview with Maurice Hennessy, heir to the iconic brand, in the February issue of EBONY!