Martell, Jhené Aiko Encourage Us to Bring Cognac H.O.M.E.

Martell, Jhené Aiko Encourage Us to Bring Cognac H.O.M.E.

by Shantell E. Jamison, October 2, 2017

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Martell, Jhené Aiko Encourage Us to Bring Cognac H.O.M.E.

On Thursday, the classic cognac brand, Martell, introduced the world of H.O.M.E. to the masses at a private mansion party in Hollywood Hills.

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In honor of the launch, Grammy-nominated songstress Jhené Aiko served as the ambassador for the Los Angeles-based event, which featured the likes of Wale, Quavo and Jamie Foxx, to name a few.

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The event served as one of the brand’s many promotional efforts meant to appeal to those who prefer to enjoy a nice drink at a home-based social gathering.

As part of the event, Aiko, who was also slated to perform for the evening, revealed “Trip,” a signature cocktail named after the star’s surprise release of the album of the same name. The drink is made with 1/2 oz. lime juice, 3/4 oz. ginger syrup, 1/2 oz. fresh pressed pineapple juice and, of course, the most important ingredient of all, Martell’s Blue Swift Cognac.

The cognac, which is golden copper in nature, has an aroma reminiscent of bananas, pears, vanilla and a hint of menthol. Its ginger taste lends itself to a long, toasted finish.

Peep some of our favorite cocktails below courtesy of Martell.

The Perfect Serve

  • 35ml Martell VSOP
  • 10ml chilled mineral water
  • Orange zest

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Ginger Spice

  • 35ml Martell VS
  • 15ml blackcurrant, pear or blackberry liqueur
  • 10ml lemon juice
  • Ginger beer to top

Live with Caractère

  • 1.5 part Martell Caractère
  • 1/2 part Lillet Rouge
  • 1/5 part Kahlua
  • 1 dash walnut bitters

Sidecar

  • 1cl lemon juice
  • 2cl Martell cognac
(Martell VS or Martell VSOP Medallion)
  • 1cl triple sec
  • 1 orange peel
  • Ice

Crisp Green

  • 40ml Martell VS
  • 15ml honey syrup
  • 10ml lime juice
  • 150ml green tea

 

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