With the advent of blogging, social media and now “paperless magzines,” something strange and influential has happened to the world of décor: it’s become democratized and attainable. All of a sudden, now champagne tastes are able to create individually unique, inspired living spaces on pauper budgets through the shared ideas of others. With this revolution comes no more excuses for bad design and uninformed, ugly décor. Chicness is now no longer reserved for the few.
Paperless décor mags, otherwise known as e-mags or e-zines, are now the new gatekeepers of stylish living and lifestyle spruce-up. Whether you live in a shoebox rental or a gated community, now we all have access to unlimited style ideas on décor personalization through the power of the right click.
The revolutionary idea is that you don’t have to wait to make it big to create a space that’ll make you truly happy to come home to. These digital spaces of original content and fresh décor perspective are effective by using visually arresting décor photography, font graphics, quirky catchphrases and down-to-earth, neighborly language that engages without boring stuffiness. And while nothing compares to the smell or tactile feel of a real magazine’s glossy pages, digital décor mags have created a lane of their own with unexpected ideas, innovative DIY projects, laidback entertaining and good ol’ fashion “insider lurking” into the living spaces of others.
And the best things about this little list of six? One, they’re all free! (the best price in the world); two, they’re oh so convenient (no email subscription required); and three, they link directly to products that are not only covetable but will make you salivate. So here’s this year’s winner’s list of inspired democratized décor:
Lonny: After Condé Nast style magazine Domino shuttered its doors for good in 2009, there was a void in democratized attainable décor. Lonny filled that emptiness.
Matchbook: Founded in 2011, Matchbook is a lifestyle publication that inspires women around the globe to live their best charmed life.
Heart Home: Straight out the UK, the London-based Heart Home inspires with Scandinavian design and d.i.y. projects.
Sweet Paul: Founded in Spring 2012 by food stylist Paul Einlyng, Sweet Paul is food porn photography and recipes at their finest. Even better, readers can purchase print versions. Sweet!
Rue: Rue is modern-day awesome for chic-inspired living.
Adore Home: The Australia-based Adore Home is home and interior focused, chic and colorful.