The Brother Who Revived The Ford Taurus: Earl Lucas

The Brother Who Revived The Ford Taurus: Earl Lucas

The New Color of the Design Game: Part One

by Jeff Fortson, April 02, 2012

The Brother Who Revived The Ford Taurus: Earl Lucas

of the world, a certain perspective on how things should work.  Europe is simply giving me a deeper database to pull from and making me consider other possibilities of what can be done as it relates to designing.

Both of your design colleagues, Andre Hudson, who designs for Hyundai, and Crystal Windham, who designs for GM, had overseas assignments, before taking on high-profile assignments. However, you just completed a high-profile assignment. So, why do you think it was beneficial to your career to uproot your comfortable lifestyle in Detroit and move overseas?

EL: Well, let me start by saying that both Andre and Crystal are great designers! Crystal and I were classmates at CCS (the design school in Detroit) and graduated the same year. Living overseas is truly an experience that is beneficial to me as a human being regardless of the significance of the program. I love Detroit, but getting the chance to see the world was too good to pass up. My wife and kids are dealing well with the move; however, we still get homesick from time-to-time. I believe that I no longer have anything to prove as a designer in terms of completing major or minor program because I have done both. For me, work is evolving into sharing my experience with younger designers, creating an environment conducive to design and themes that get to the heart of the customer - regardless of the customer profile. If the company decides to let me handle another high profile assignment, then I will show my superiors again that I am capable and deliver a shape that puts Ford Motor Company in a fashionable light.

Based upon what Earl Lucas did with the Taurus, we can only assume that Ford more high-profile assignments in the pipeline. Look out for continuation of this interview. Unlike the other designers, this international assignment has Lucas working on another soon-to-be release project ….. which is outside of the auto industry.

Jeff Fortson is an auto analyst and editor of a car-buying website for women and minorities. To learn more about his popular car-buying workshop and/or to price a new-vehicle, drive on over to Follow him!/JeffCars/.


Related Tags

cars Jeff Cars automobile
Stay in the Know
Sign up for the Ebony Newsletter