Ben Carson is launching a very interesting advertising strategy to appeal to Black American voters.

That’s putting it mildly. Dr. Carson, who is tied with Donald Trump in the race for GOP representation in the 2016 presidential, released a new 60-second urban radio advertisement.

The ad buy, called “Freedom,” will air for two weeks in Miami, Atlanta, Houston, Detroit, Birmingham, Alabama, Jackson, Mississippi, Memphis, Tennessee and Arkansas.

The ad, uses rapper Aspiring Mogul and is interspersed with portions of a speech from Carson.

Check out the ad at ABC.