are not enough or sufficient in combating a cultural norm of sexism, racism, homophobia and xenophobia. When the rhetoric reveals itself each and every day, in different spaces, by different people, we can see how systemic the problem has become throughout our media culture (and society at large).
Fox, however, is at the center of this destructive cultural influence; because of their continued efforts to promote these ideologies, new strategies are needed. Denouncing, exposing, and demanding accountability will only take us so far. As Dr. Neal notes, “We need some new strategies—this protest, petition, and wait for the apology, suspension, removal is getting old.” It is especially getting old when Fox skips the suspension or removal phase (sometimes even the half-hearted apologies), instead allowing for these same people to pollute the airwaves each and every day.
David J. Leonard is Associate Professor in the Department of Critical Culture, Gender and Race Studies at Washington State University, Pullman. He is author of After Artest: Race and the War on Hoop (SUNY Press, spring 2012).