09

April 2012

/ Food

CHAMPAGNE LIFE:
Celebrity Liquor Brands

Check out the music royalty behind some of your favorite spirits

CHAMPAGNE LIFE:<br />
Celebrity Liquor Brands

Pharell has been touting Qream, his ultra premium liquer, since 2011. Available in two varieties (strawberry and peach), the creamy drink boasts a relatively low-calorie count and is also lactose free.

Ne-Yo became the spokesperson for Malibu Red when it debuted this year. The crooner also worked on the development of the Caribbean rum and Mexican tequila hybrid.

Ludacris' Conjure cognac hit shelves in 2009 and has been widely praised for its smooth finish and fruity flavor palette.

Justin Timberlake's 901 Tequila is named for his Memphis hometown's area code. It was released in 2009.

Jermaine Dupri signed on as a partner and owner of 3Vodka earlier this year.

Jay-Z and then-partner Dame Dash acquired distribution rights to Armadale Vodka in 2002, but we haven't heard the new dad say much about the spirit since then.

After leading a boycott of Cristal amongst charges of racism from company leadership, Jay-Z instructed us to sip Ace Of Spade instead. We didn't know at the time that he was getting paid for his endorsement. Can't really be mad though, can we?

Cam'ron and Jim Jones' Sizzurp was a cognac- based grape punch named for the popular cough syrup based drink that has caused thousands of deaths to date...not quite the best branding strategy we've heard.

Diddy is the reigning king of all celebrity-liquor moguls. His involvement with Ciroc has helped him reach a net-worth of nearly $500 billion dollars. Toast to that!

Pharell has been touting Qream, his ultra premium liquer, since 2011. Available in two varieties (strawberry and peach), the creamy drink boasts a relatively low-calorie count and is also lactose free.

Ne-Yo became the spokesperson for Malibu Red when it debuted this year. The crooner also worked on the development of the Caribbean rum and Mexican tequila hybrid.

Ludacris' Conjure cognac hit shelves in 2009 and has been widely praised for its smooth finish and fruity flavor palette.

Justin Timberlake's 901 Tequila is named for his Memphis hometown's area code. It was released in 2009.

Jermaine Dupri signed on as a partner and owner of 3Vodka earlier this year.

Jay-Z and then-partner Dame Dash acquired distribution rights to Armadale Vodka in 2002, but we haven't heard the new dad say much about the spirit since then.

After leading a boycott of Cristal amongst charges of racism from company leadership, Jay-Z instructed us to sip Ace Of Spade instead. We didn't know at the time that he was getting paid for his endorsement. Can't really be mad though, can we?

Cam'ron and Jim Jones' Sizzurp was a cognac- based grape punch named for the popular cough syrup based drink that has caused thousands of deaths to date...not quite the best branding strategy we've heard.

Diddy is the reigning king of all celebrity-liquor moguls. His involvement with Ciroc has helped him reach a net-worth of nearly $500 billion dollars. Toast to that!

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