of women out there. I think it’s just giving them that awareness, the ability, the ease-to-use option. And it’s risk-free and simple, whether you’re online or in our stores. We’re giving her the education on how to do it. We’ve done the research, we’ve done the work. Now here’s the education on how to get your best bra.
EBONY: Can they get this only at the Jockey store or online as well?
SC: Right now we’re nationwide in the US. At the end of the year, we will have 103 premium outlet locations. Right now we have 99. There’s a lot of education online: how-to videos and customer service. We’ve really covered it to where she’s able to get the bra quickly and easily.
EBONY: After you did your testing, did you feel like once they saw how good they looked in the new bra, they felt more confident?
SC: First, you might be aware but it’s worth reiterating: Jockey is an independently owned company by a woman, so the bras were designed by women for women. We asked women what they wanted. We wanted to make sure what she wanted, what she was looking for and what she needed in a bra. We went to women all around the country and brought them into the store. They tried the bras on, and they were thrilled with the results. Once they tried on the new bras, they were standing taller and more confident.
EBONY: The smallest things that we don’t even think about can really change how you feel about yourself.
SC: You know, we say it all the time at Jockey: “What’s underneath counts.” We don’t want you to even think about your bra or underwear when you’re moving around. We want you to just go about your day. We don’t want it to be a hassle. Women deal with so much between life, family, friends and careers. We don’t want you to have to worry about your underwear. We want to provide an easy-to-use product that you feel great in and you can go about your day.