In New York’s Lord & Taylor, Sam Fine stood out in the endless sea of beauty at the unveil of Fashion Fair the “Truly Treasured” collection. His exuberance was captivating as he walked from small crowd to small crowd, making each person feel as if he knew them personally for years. Everyone was smitten with him, from the wide range of make up artists, down to onlookers who turned into customers. His elegant and polished mannerisms, paired with his humble approach made it clear that if even if you had no clue who he was, he was someone important. As a master make up artist to some world’s biggest, Tyra Banks, Paula Patton, Iman, and Vanessa Williams (just to name a few) he has upped the ante now wearing another hat, as Creative Make Up Director for the iconic Fashion Fair brand.
Fashion Fair over the years, has become a brand dedicated to providing beautiful ranges of make up to satisfy the needs of Black women. With the same common goals in mind Fine and Fashion Fair have become a match made in make up heaven. With new top sellers such as “First Lady,” from the “Truly Treasured” collection, Fashion Fair is able to mesmerize a clientele of all ages. EBONY caught up with makeup genius to chat breathing new life into the brand, and even how you can give yourself surgery-free nose job. Of course we can’t forget about his upcoming line “Sam Fine For Fashion Fair,” coming soon, and aimed directly at today’s young trendsetters.
EBONY: How did you transform the Fashion Fair brand?
Sam Fine: Having been the first African American spokesperson for both Revlon and Cover Girl, being a Creative Director is very different. I’m not just a talking head any more. I now really get to have input, on products and on photo shoots. So when I show up, I don’t know if that’s a good or bad thing, but it really helps to enliven the brand. The fact that I’m not simply showing up to do a photo shoot and do make up on a model. I actually get to give input on color analysis and talk to them about formulas and that I think, is showing up as well. The breath of fresh air is me showing up to a cosmetic counter, and being able to talk to the people who have loved “Fashion Fair” forever combined with the people who have loved my work forever. It’s a wonderful synergy, and that was the reason I said yes to this. Fashion Fair for 40 years has never changed its mission, and that’s to satisfy the beauty needs of women of color, and you know with me having dedicated my career to beautifying women of color, I just couldn’t have imagined a better match.
EBONY: Many younger women associate Fashion Fair with their mothers and grandmothers. How do you think it’s evolving as a brand?
SF: Exactly. That’s exactly what I was going to say I think it’s evolving. Even with the collections. Even when I consult about the colors and the formulas, I still have a very classic consumer in mind. When you see the “Sam Fine For Fashion Fair” collection, I think younger consumers will be even more inspired. I think every brand, when you look at an Estee Lauder, when you look at an Elizabeth Arden, you look at brands that have been around for a long time and have a very consistent customer base you have to know that these partnerships, bringing in someone like myself to do a collection…when H&M brings in Karl Lagerfeld it’s really about an injection for the younger consumers. So I’m not trying to change Fashion Fair, that’s never been my goal, but when I have an opportunity to have my voice on my collection, I definitely think you’ll see a younger consumer respond to pigment, to color, to what’s going on today as a trend.
EBONY: Tell us the hottest products from the “Truly Treasured” collection for the summer?
SF: Well you know for me, “First Lady” is a beautiful rose-colored lipstick. It just works so easily. Having worked recently with Paula Patton for the MET, having worked with Jennifer Hudson for her Weight Watchers commercials, it gives me a chance to test and play on lipsticks. It really has become one of my favorites. Also "Rebel", "Rebel" is a very dark lipstick. We used it in our advertising for the "Truly Treasured" collection; it’s one of the last colors in the range. It’s really deep. People know, people who know my work really know that I love pale and nudes and all that’s great. But when it comes to like a really deep rich color, I think there’s no better way to say hello than something truly glamorous, than