LâOreal Promotes Beauty as Multidimensional, Celebrates Charitable Women

L’Oreal Promotes Beauty as Multidimensional, Celebrates Charitable Women

Women Of Worth honorees have the chance to win a total of $35,000

by Riley Wilson, November 15, 2013

LâOreal Promotes Beauty as Multidimensional, Celebrates Charitable Women

Estella Pyfrom

Photo courtesy of

Washington Post Live

to lack access to educational resources in these neighborhoods? Is it parenting? Jobs? The school system?

EP: A combination of all those things, I’m finding, contributing to the mindset. For example, you may take 10 poor families who have the same limited income--and some may have no income--but you might find many different attitudes in that group of people. My father was poor but he’d make a sacrifice to get us a notebook even if he had to let something else go. Whereas some other families would say well I need to buy this and your notebook has to wait. Its not that this parent doesn’t care. A notebook for your children or a pair of shoes? Some parents will say you’ll wear those shoes a little longer, and I’ve seen this happen. You put a rubberband around if the sole is flapping but I’ll get you that pencil you need or that notebook. That other parent will say well that notebook has to wait bc I have to buy shoes. All of these things have to do with the mindset.


To vote for Estella Pyfrom or other WOW honorees, visit WomenOfWorth.com, click “like” on any Facebook post about your favorite Woman of Worth, or retweet a L’Oreal Paris tweet about the woman you support.

Riley Wilson is a New York-based and Howard-educated writer and filmmaker. You can read more of his work on his site www.rileySwilson.com. Follow him on Twitter: @RileySW.

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