NOW THIS: Odin New York Fragrances Launches Pop-Up Shop

NOW THIS: Odin New York Fragrances Launches Pop-Up Shop

The New York City-based brand partners with Snarkitecture for a limited retail experience

by Janell Hickman, May 03, 2012

NOW THIS: Odin New York Fragrances Launches Pop-Up Shop

Courtesy of Odin Fragrances 

Hidden in the East Village lies Odin New York’s first even pop-up shop in collaboration with Snarkitecture showcasing their six unisex scents and candles. But don’t expect to see a generic perfume shop---Odin is far too cool for that. Instead shoppers will step into a 350-square foot fragrance wonderland boasting thousands of stark white replicas of the brand’s iconic black-on-black bottles. The result is a beautiful black and white juxtaposition marrying art with scent. The pop-up shop is only open for six short weeks, however the first 50 customers will be “gifted” with a piece of the installation.

We love art to go! And if you are stuck on which scent to try my personal favorite is "04 Petrana"—a moody mix of black Iris, wild orris root, coriander and spicy pink pepper to name a few notes. The candles burn for hours which are perfect for creating a Zen office atmosphere or romantic evening with your beau. Locals can shop the limited store until June 12, 2012 at 330 East 11th Street, New York, NY 10019.

Odin New York 04 Petrana Fragrance, $125 for 3.4 fl oz; Odin New York Home Fragrance $65 for 8 fl oz at

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