NOW THIS: Valentino Launches New Fragrance

Courtesy of Valentino

The 52 year-old Valentino brand is unstoppable. With new creative directors on board following the retirement of creator Valentino Garavani, 79, Pier Paolo Piccioli and Maria Grazia Chiuri are catwalking the prestigious Italian brand to the next level. Say hello to Valentina—the new modern, and dare I say, even more ultra-feminine interpretation of the historic fashion house. 

With a storied ad starring model Freja Beha Erichsen as Valentina — a rich and beautiful Italian heiress who parties hard while turning 21— the fragrance breathes fun and fiery new life into the iconic brand with the classic Valentino flower as its lead. The scent boasts unexpected white truffle, orange blossom from the Amalfi coast, Italian jasmine, and wild strawberry. Cedar wood and amber tops off Valentina's notes ready to lay claim to the collarbones of the world. 

The Valentina fragrance line includes eau de parfum, shower gel, body oil spray, and body lotion. The collection is in stores now at Valentino boutiques, Saks, Nordstroms, Bloomingdales, and Bergdoft Goodman.