The impact of COVID-19 is one that is long-lasting and should not be taken lightly. In addition to killing more than 600,000 Americans, this deadly virus has altered the economy—resulting in job loss as well as housing and food insecurity.

In these trying times, the Ad Council has partnered with United Way and The Rockefeller Foundation for a special public service announcement created by Walton Isaacson to remind Americans that emotional and financial resources are available when they call 211 or visit

“Many Americans are still grappling with the financial and emotional repercussions of COVID-19,” said Ad Council President and CEO Lisa Sherman in a statement obtained by EBONY. “My hope is that this new work will be a guiding light for Americans across the country who are looking forward to a brighter future, knowing 211 will be there every step of the way to help them get there.”

211 Operators have access to over 200 agencies across the United States and are trained to connect callers with "support services" and "essential benefits that will help build a better life for millions of Americans struggling to make ends meet."

“Shining a light on a resource like 211 at this moment in history has meant the world to our team,” said Aaron Walton, founder and CEO of Walton Isaacson. “We wanted to raise awareness in an actionable way, making sure people knew they were not alone and that their specific needs were understood. We are proud to have collaborated with the Ad Council, United Way Worldwide, The Rockefeller Foundation and all of the partners to create work for 211 that is inclusive and inspiring.”

Watch the "Guiding Light" public service announcement below and visit to learn more.