For Mally Roncal, beauty is about embracing your individual character and confidence, while makeup is the tool to enhance and express your inner self. Famous for the doll-like faces she’s created (think Beyoncé’s super-pretty, yet classic look at President Obama’s second inauguration), she shares her tips on how to achieve your best look and provides some of her favorite picks to do so.

Glowing Skin: A good primer is going to help create a smooth canvas for your makeup to lie upon. My Perfect Prep Poreless Primer ($35, fills in your fine lines, wrinkles and pores, and seals in your moisturizer, all while imparting that amazing lit-from-within glow.

Eyeliner: Lining the inner rim of the eye is a great way to add a little bit of what I like to call “instant fierceness”! Just make sure to use an eyeliner that is waterproof and safe for the inner rim, like Mally Beauty Evercolor Starlight Waterproof Eyeliner ($15,

Defined Eyebrows: Defining your brows is a must, no matter what look you are going for! Using short, feathery strokes, fill in the brow following your natural brow shape. Try my Mally 24/7 Brow Express ($30,