The winter holidays just aren’t the same for many people in the U.S. unless they’re giving presents to others. In fact, in 2012 the average American is expected to spend about $750 on holiday gifts, décor, greeting cards and more, according to the National Retail Federation. And up to 147 million Americans are expected to shop on Black Friday weekend (the Friday, Saturday and Sunday after Thanksgiving).

I don’t want to spoil anyone’s fun, but maybe you should opt out of this year’s holiday shopping frenzy.

After all, it’s perfectly fine and feasible to not give gifts to family and friends and still enjoy the holiday season. In fact, if the tough economy or a job layoff has taken a toll on your household budget, this could be the year to not spend any money at all on gifts. Even if you have do have money in a bank account to spend, there are plenty of other ways to celebrate the season without making the festivities centered on gift-giving.

Here are five good reasons to avoid buying gifts this holiday season—or at least limit your gift purchases.

#1: To Build Up an Emergency Fund

You don’t have to be Scrooge to get through the season, but you can be smarter about where your extra money is going by building up those cash reserves.

Save extra cash this season and find alternative ways to “give” (see below) so you have a healthy emergency fund come New Year’s and beyond.

There’s nothing wrong with taking care of your finances and prioritizing your spending—even during the holiday season.

#2: You Can Give Homemade Gifts Instead

Bake up some sweet treats, write someone you love a heartfelt letter, or use crafts and supplies that you have around the house to make some homemade gifts this holiday season.

This strategy will not only help you save money, but can also give you a chance to give a more meaningful gift.

#3: To Give the Gift of Time or Your Talents

Instead of spending money, you can spend time and heartfelt moments bonding with family and friends over the holidays—as opposed to worrying about what to buy for whom.

Likewise, you can share your talents with the community by donating items you currently own and volunteering time to local nonprofit organizations.

Make your way of giving a labor of love: Help out at the local food pantry, make holiday baskets at a church for local families, and find other ways to “give” without spending money.

#4: To Celebrate People, Not Things

For Christians, the Christmas holiday is first and foremost about celebrating the birth of Jesus Christ. It’s a shame when we forget that amid the frenzy of shopping deals that run from Black Friday right up to and past December 25.

But even more broadly, for most people (Christians and non-Christians alike) the holidays are about spending time with the ones you love and being thankful for the blessings in your life.

It’s so easy to lose sight of the real meaning of the holidays when you’re caught up with filling that giant gift list.

Focus on planning budget-friendly get-togethers with family and friends (think potlucks, etc.) so you’re not spending so much time and money on the act of buying stuff.

#5: To Be More Eco-Friendly

Did you know that approximately four million tons of gift wrap and shopping bags make their way to the landfills each holiday season in the United States alone?

Celebrate a “green” holiday season by reducing waste and excess. Even the extra boxes, plastic and packaging of holiday gifts will need to be recycled or thrown into a landfill. Consume less this season to support the planet.

For all these reasons, and more, it’s worth considering a gift-free holiday season.

(This article originally appeared on

Lynnette Khalfani-Cox is a personal finance expert and co-founder of the free financial advice site, Follow Lynnette on Twitter @themoneycoach.