Following Damian Lillard’s epic 71-point game on Sunday, Adidas is marking the legendary performance by pricing all Dame 8 footwear at $71 for a limited time.
Additionally, Adidas will donate $71,000 to a charity of his choice to expand upon his work in his community.
During the game, Lillard further solidified his reputation as one of the greatest shooters of all time. In a 131-114 victory over the Houston Rockets, he shot 22-of-38 from the field, 13-of-22 from 3-point range, and 14-of-14 from the free-throw line for a true shooting percentage of 80.4 percent. He became just the eighth player in NBA history to top 70 points in a single game.
With 15 games with 50 or more points, Lillard ranks sixth in NBA history.
"I think any hooper enjoys those moments when you're hot, you're in attack mode, you're feeling good," Lillard said after the game. "But it's the stuff afterward that I struggle with, like when I walked off the court, was I supposed to be overly excited, or what?"
In celebration of one of the most notable scoring displays in NBA history, “From O to 71” Remember The Why" billboards were placed throughout Lillard’s hometown of Oakland ahead of his game against the Golden State Warriors on Tuesday night and throughout the city of Portland.
“Dame’s Why is rooted in his foundations in Oakland and commitment to the Blazer franchise, with both playing integral roles in his journey," added Jon Shaw, Adidas Basketball Brand Marketing Director. “Focusing on his number, the letter ‘O’ and its representation for Oakland, we have paired this with a picture of him from his middle school playing days, mirrored with record-breaking “71” and a picture of him in uniform from Sunday night.”
During NBA All-Star weekend, Lillard spoke to EBONY about his thriving partnership with Adidas and how the brand has been the perfect collaborator.
“Working with Adidas has been great from day one,” Lillard shared with EBONY. “On and off the court, the relationship with the brand has been great.”