We think it’s safe to say that ladies love a man with a beard, and one popular Facebook group proves this to be true.

“Beard Game Matters” surfaced on the social media site last week, and what started as a group meant to promote beard products has turned into a full-fledged belt of admiration for men who rock the weighty form of facial hair.

The group has a little over 800,000 members, with more quickly joining. In fact, “Beard Game Matters” is so popular that its founder, Mike McMillan, announced BeardGameSingles.com, a dating site for men with beards and the women who love them.

“$0.99 Join Today!!! Every beard needs a beauty! You want to know more about the man behind the beard, we hear you! BeardGameSingles is launching in the next 24 hours,” he wrote in a Facebook post of the group on Sunday. “You can find official Beard Game Events, Meet and Greets, Promotions as well as a place for men to find that special lady … and for the ladies who want the “B!”

We knew social media was powerful but damn.

ICYMI, here’s a bit of eye candy from the group.

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To join “Beard Game Matters,” click here.