Last night, several members of the press, industry vets and social influencers were treated to the release of G-Shock’s camouflage GA100CM and GDX6900TC watches in the form of the Camo Ball in New York City. The invite-only event (produced by marketing and branding house Team Epiphany) took place in Manhattan’s Chelsea neighborhood, and required its guests to wear at least one camo-colored item for entry.

Party patrons were treated to custom cocktails from Hennessy, Belvedere and Hpnotiq while learning about the history of camouflage in a floor-to-ceiling timeline spanning the walls of the venue. Take a look at the who’s who of all attendees—such as Elle Varner and DJ Clark Kent and more—in the photoset above. And for more information, visit

Photos by Dorothy Hong

Cory Townes was born and raised in Philadelphia, and currently lives in Brooklyn. A devout Philly sports fan, Townes is the Social Media Manager for When he’s not praying the Sixers gets a dynamic point guard from Ohio State in this year’s draft, you can reach him on Twitter @CoryTownes.