[COOL JOBS] Kellie Brown: The Marketing Maven

Kellie Brown

What is it that you do for a living?

Kellie Brown: My job description kind of varies because I wear a lot of hats. I do PR and Marketing which aren’t the same thing, they’re close cousins but they’re not exactly the same. PR, which is public relations, involves me managing media. Whether it’s working with a celebrity or brand or any sort of entity. I do marketing as well which is more of creating a full program for a brand or helping someone develop collateral material. Anything that is really being pushed out to the public. I'm also a blogger. My blog is called fatshioninsider.com.

What are your day to day tasks with your independent company?

KB: Day to day task really depends on what I’m doing. I have retainer clients which, whether I created a program with them or whether it’s a fashion brand, I’m making sure that they are in magazines and that celebrities are wearing their stuff. I'm dealing with the media on a regular basis with coordinating events and making sure that the press are attending the events. The marketing side is more strategic work in building platforms for brands and executing them.

What's the coolest part of work day?

KB: The coolest part of my work day is definitely client interaction. I love dealing with people. I love the people that I work for and so creating stuff is really exciting to me. [I like] creating something that you can work months and months trying to create and you see it come into play.  My jobs allows me to be creative on all fronts and that’s why I love it.

Was this something that you always wanted to do?

KB: No, I kind of stumbled into it. What I always wanted to do was be a writer; be a broadcast journalist. I wanted to be a news anchor when I was a little kid. Then it turned into planning events and planning parties in nightclubs.  And then that turned into doing PR. Once I started PR, it was definitely like a love at first sight kind of thing. It was like [I knew} this is what I’m meant to be doing. It’s like everything I love to do rolled in one job.

How would you say that you’ve become the successful woman that you are today?

KB: God is a big part of my life and I believe in a life with purpose. I believe that every obstacle is sort of put in your way and it is not necessarily what happens to you, but how you deal with it. I grew up with amazing parents that always told me I could do whatever I wanted. They always encouraged every creative whim I had. I think that kind of freedom, like when you grow up feeling like you can really do anything you want as it relates to a job, you don’t have that kind of fear. You’re not worried about how things will turn out you just think "I’ll try it and see how it goes."

What’s the coolest project you’ve ever worked on thus far? What's a cool event that you love?

KB: There’s a bunch of things that I’ve worked on that were amazing. I can’t name the coolest but I can name two things that I did that really stand out. First, I did this event at my old company that was for Vail Resorts. We bought Vail resorts to Manhattan and we created this sort of winter wonderland and it was amazing. It was hosted by Mario Lopez and it was like a celebrity charity poker plan and it was so much fun. The second project that stands out is when I was working on We Inspire for Pepsi alongside RPM group and Lylette Pizarro. It was really fun and amazing as well!

Oprah said that she is a teacher at her core. What are you at your core?

KB: I’m a student, part teacher I would say. I love learning things, I love figuring things out. And then I love sharing knowledge or sharing experiences and hopefully inspiring people to not be afraid. Especially with my blog. I get things all of the time like “I wouldn't think to wear this” or "I love how bold you are”. You know because I’m not a tiny girl.  Being able to get people to open their minds or try something that they wouldn’t normally try because they saw me be fearless. That I love.

When you tell people what you do for a living, how do they react?

KB: I don’t know. I don’t think anyone is really surprised or shocked or at least I haven’t met anyone [who was]. Usually when you tell people you do PR they’re like "oh, I need a publicist" or "I want to be an artist"  and I’m like "uh?" [Laughs]

Do you have any advice for someone who’s going into your line of work?

KB: I think internships are key. PR isn’t something you can pick up in a book and learn how to do it; you just have to do it. You have to be nice to everybody; you don’t know that the assistant that you are being mean to today is going to be the boss tomorrow. You just have to treat everyone the way you want to be treated because relationships are key in this business and you have to learn by doing. If you have an opportunity to do something… just do it.


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