EBONY and Bloomberg Media are launching a multi-platform partnership to explore the economic and societal inequities facing the Black community. This media collaboration will highlight the Black entrepreneurs and innovators who are shaping our culture. The collaboration will combine Bloomberg Equality’s data-driven approach to covering how global business leaders and policy makers are confronting gender, race and society, with EBONY’s more than 75 years’ experience as one of the leading voices of the Black American perspective and in Black culture.
“We are excited to partner with Bloomberg Equality on this amazing opportunity for both of our brands to more deeply engage with our audiences. For EBONY, partnerships like these are key to our continued growth and expansion and allow us to respond to the needs of today’s Black America in a more comprehensive way—especially as we look at the conversations prevalent in the current landscape around equity, Black ownership and entrepreneurship, Black wealth and the concept of not only having a seat at the table but building our own table,” said Michele Ghee, CEO of EBONY. “We remain dedicated to ensuring that the Black experience and perspective are always amplified through our platforms and that EBONY always finds innovative ways to continue to be the ultimate source for Black culture and a resource for the Black community. We are encouraged when we have an opportunity to work with allies that are committed to elevating the Black experience.”
Starting today, EBONY will feature an EBONY x Bloomberg Equality module on its homepage, linking to a dedicated page with relevant news articles and video content such as Bloomberg Quicktake’s “Then This Happened” and “The Pay Check.” EBONY and Bloomberg Equality will also cross-promote content on social media, and on every Thursday in Inside EBONY and the Bloomberg Equality newsletter.
Later this year, a special four-episode installment of the Bloomberg Quicktake original video series MADE will spotlight the work of visionary Black artists, designers and creators, chosen in collaboration with EBONY. In addition, Bloomberg Television will produce a one-hour special in November on the return of the annual EBONY Power 100, which honors the men and women who have made remarkable contributions in the Black community over the last year.
“The collaboration with EBONY is a unique opportunity to dive into the systemic issues facing the Black community—on everything from elevating ourselves in the workplace to building businesses,” said Jacqueline Simmons, Senior Executive Editor, Americas, Bloomberg News.