2018 …and Snoop Dogg are off to a great start thanks to a weed-themed combination meal at Jack in the Box, Black Enterprise reports. Recreational marijuana is now legal in the state of California as of Monday and starting Jan. 18, the fast-food chain will offer their “Merry Munchie Meal” at select Southern California locations for a limited time.
The special combo meal includes two tacos, five mini churros, three crispy chicken strips, curly fries, regular fries, and a small drink for …you guessed it: $4.20.
Snoop Dogg founded Merry Jane, a marijuana-focused media group, in 2015. The media group said the campaign “celebrates the legalization of marijuana in California.”
The campaign with Jack in the Box also “marries our brands’ voices,” Merry Jane COO, Scott Chung, added.
For more than a decade, the fast-food chain has embraced cannabis culture. In 2013, the chain introduced its “Munchie Meals.” The meals are a combination of different food items such as a burger topped with curly friends and a spicy chicken sandwich topped with onion rings, jalapeños and nacho cheese.
“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them—whether you’re at a concert, up late playing video games or pulling an all-nighter,” Iwona Alter, CMO at Jack in the Box, said in a statement. “We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it.”
The “Merry Munchie Meals” will be available at three chains located in Long Beach, CA, Snoop’s hometown from Jan. 18- Jan. 25.
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