Launching September 15, the multi-hyphenate’s highly anticipated product line is meant to celebrate the beauty in all of us.
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Catering to all skin types and skin tones, Ciara’s debut product line represents the next chapter in her growing fashion and beauty empire. “I always say that I’m a woman of ambition on a mission,” she tells EBONY. Fittingly, she used that mantra as inspiration for the name of her collection, OAM (for “On A Mission”). Launching Sept. 15, individual product pricing ranges from $28 to $62, with bundles costing from $75 to $160.
“It all started with my own journey and realizing that I needed to take better care of my skin,” she adds. “Being a mom and an entrepreneur, you’re going through the motions. But at the same time, we’ve got to love on ourselves in the process. So this is a part of my journey of loving on myself. I wanted to create a collection that was made with amazing products to level up your skincare routine.”
The collection harnesses the radiance of vitamin C to create the ultimate glow-up. Intent on simplifying the skincare process, OAM features a five-step regimen. "I call it the simple formula. Sometimes we walk into places in the skincare world and it's overwhelming," she adds. "I wanted to create a '1, 2 Step' process—well, it’s a little bit more than two steps—but it's spelled out for you."
The OAM skincare range includes a Hydrating Cleanser, Brightening Pads, Brightening Serum, Eye Revitalizer and Radiance Moisturizer. Even better, proceeds from each product purchased go towards the Why Not You Foundation—Russell and Ciara's youth education-focused non-profit.
Take a closer look at OAM below and visit oamskin.com for more information.