The current chairman and CEO of Magic Johnson Enterprises is putting his personal touch to Cameo as part of the company’s newest addition. As part of a move by the company to boost its talent roster, Earvin “Magic” Johnson becomes the first-ever talent to sit on its board of directors and will be a key player in growing the business into an international scale.

“Magic joining our Board of Directors is a perfect match and a full circle moment,” said Cameo co-founder and CEO, Steven Galanis. “The idea behind Cameo—that the selfie is the new autograph—was partially inspired by a picture Magic took with me as a baby in Hawaii. Magic shares our team’s deep passion for building technology that can help talent of all backgrounds build their personal brands by creating deeper connections and magical moments with their fans.”

Johnson, who recently won a MLB championship with the Los Angeles Dodgers, has been on a tear since leaving the court for the boardroom. With past successes such as Starbucks and Square in his portfolio, Johnson's deep ties in business, athletics and entertainment will give a helpful boost to the company as it works toward “creating the most personalized and authentic fan connections on earth.”

Johnson is active on Cameo starting today and has already put together a few sales with 12 more remaining at $1,000. “As a former athlete, I’ve experienced first-hand the challenges and opportunities in my journey to leverage my personal brand into businesses off the court—and that is why I support Cameo’s vision for the future of fan relationships that puts control in the talent’s hand,” said Earvin “Magic” Johnson. “As the first-ever talent to join Cameo’s Board of Directors, I look forward to helping grow Cameo’s diverse talent base and thinking through new partnerships and opportunities to build the business globally. I’m also excited to personally connect with my fans in a whole new way—and have some fun while doing it.”

For interested participants, Johnson said that he’ll be offering personalized video messages including birthday celebrations, pep talks, advice and even Father’s Day wishes just in time for the holiday weekend.