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EBONY Magazine

Beauty Spotlight: Ride or Dye

Pro tips for preserving your hair color

by Joane Amay

Tanika Ray

• Textured hair can be tricky when dyeing. Because curly and coily hair, which are naturally superporous (especially if relaxed) grab onto color more quickly and can become darker more rapidly than nonporous hair types, Clairol Color Director James Corbett recommends going a shade or two lighter than the color you desire; you’ll likely end up with the hair color you were originally looking for.

• Dark and Lovely Director of Education Mezei Jefferson advises treating your hair with a nourishing pretreatment before coloring. This will allow the color to be richer and more even.

• Use sulfate-free shampoos and conditioners designed for color-treated locks, and moisturize daily with coconut oil.

• Don’t let those dye molecules flush away on wash day. Rinse with cool water to close your cuticle.

• When your permanent color starts to fade, go over it with a color gloss to refresh the hue until your next dye application.

• When using hot tools, be sure to keep the temperature on a low setting and always use a heat protectant.

• If you’re on holiday, saturate your locks with regular water before going into a pool or the ocean so your hair doesn’t absorb the chlorinated liquid or salt water, both of which can oxidize your color-treated strands, suggests Redken Brand Ambassador Ryan Pearl. And don’t forget to rinse your locks thoroughly to remove any residue after your dip.

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