JAY-Z said it best “nobody wins when the family feuds” and he tapped his wife Beyoncé and daughter Blue Ivy in the cinematic video for “Family Feud” off 4:44 just to prove his point.
The Ava DuVernay-directed clip also features a score by Flying Lotus, and opens with a quote from James Baldwin: “The wretched of the earth do not decide to become extinct, they resolve, on the contrary, to multiply: life is their weapon against life, life all that they have.”
As the clip materializes into more of a short film, the piece features an A-List cast including Michael B. Jordan, Omari Hardwick, Jessica Chastain, Thandie Newton, America Ferrera, Brie Larson, Rosario Dawson, Rashida Jones, Mindy Kaling, Constance Wu, and many more.
The “Family Feud” follows clips for “Legacy,” “Marcy Me,” “Smile,” “Moonlight,” “Adnis,” “4:44,” “Kill Jay Z,” “BAM,” and “The Story of O.J.,” among others.
Check it out below.