Kendrick Lamar Strikes A Chord With “The Blacker The Berry”

Kendrick Lamar Strikes A Chord With “The Blacker The Berry”

EBONY's Cory Townes sat in front of a laptop, listened to Kendrick Lamar's new song, and started typing.

by #teamEBONY, February 10, 2015

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Kendrick Lamar - The Blacker The Berry

The 2015 Grammy Awards, depending on who you ask, ended one of two opposing ways: either folks were mostly satisfied with the outcome, or completely dissatisfied and scrambling to Wikipedia in an effort find out who the heck Beck is (and how dare he take an award that "the Beyhive" feel King Beyoncé rightfully deserved). 

A popular opinion is that we of the Black delegation are just happy Iggy Azalea went home empty-handed, especially after the Macklemore fiasco of 2014. One loser of last year turned two-time winner this year was Compton’s own Kendrick Lamar, who brought home Grammys in the “Best Rap Song” & “Best Rap Performance” for his single “i.” The TDE rapper has been high on the list of the material that the music industry is looking forward to in 2015, and after a moving performance on late night television and screenshots of proposed album release dates, we’ve all been in a holding pattern of “when,” and no longer “if.” 



Well, wait no longer. 

What better way to celebrate winning what’s held as the highest honor in music than to immediately release a new single? “The Blacker The Berry,” produced by Boi-1da, The Koz, and Terrace Martin, is five minutes and thirty-one seconds of Kendrick assessing and proudly boasting himself as a Black man in 2015, bringing social issues to the forefront using the proverbial ’96 Impala AKA his music to do so.

Speaking to an unknown, yet somehow known target and then suddenly turning the tables on us, Kendrick paints the picture of what Black men deal with in urban jungles and peaceful suburbs alike, prisoners and prey in our own world. Hard thumping drums and an particularly eerie guitar riff seep through speakers as Kendrick does what he does best, tap-dancing all over the instrumental. But just when it seems that we’re hanging out of a car careening down the highway of racial tension and Black oppression, it stops. A smooth, almost hypnotic jazz melody takes over which prompts us to ask ourselves probing questions about race and violence: “Wait, what did I just listen to? Was that a comparison of tribal clashes back in Africa to the gang culture that we face today?" 

Yes, you should listen again, and listen well, because based off of this declaration of peaceful war, Kendrick Lamar has a lot more left to say. And I’m here waiting for what happens next.

Cory Townes was born and raised in Philadelphia, and currently lives in Brooklyn. A devout Philly sports fan, Townes is the Social Media Manager for EBONY.com. When he’s not cheering for his Philadelphia Eagles or remembering the wonders of an authentic Cheesesteak, you can reach him on Twitter @CoryTownes.

 
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