Piers Morgan is a simpleton fortunate enough that being White, male, and straight makes his success in media nearly impenetrable. Morgan, like many people who wear lens prescribed to only allow them to view the world from their perspective, never misses the chances to complain about minorities who complain about the unfair conditions thrusted upon us. What a joy it must be to be stubbornly selfish and stupid and score profit from it.

When Nicki Minaj complained about the unfair treatment of Black women’s art at the MTV Video Music Awards, Morgan wrote a silly column that completely missed the point. When many were enraged by dashcam footage of Sandra Bland’s arrest was made public, Morgan ignorantly boasted about tweeting “#ALLLivesMatter.” Morgan has also tweeted “I love my Whiteness” in response to Black people celebrating themselves in a world that often loathes our mere existence.

When Black people complained about the lily-White Academy Awards, Morgan wrote an asinine column saying he doesn’t watch the show to be bombarded by issues like gay rights, racism, and sexual assault. You see, Morgan watches for entertainment, failing to realize the rest of us can sit around and be silent when the world is watching. So, it’s not surprising that Morgan has an issue with Beyoncé becoming more overtly political in her art.

In yet another sign that his keyboard should have committed suicide long ago, Morgan has written a new column condemning Beyoncé for not being Beyoncé in his image. However, his angle is to pretend to be care about the mothers of Travyon Martin and Mike Brown.

Writing in The Daily Mail, Piers claims: “I have huge personal sympathy for both women and there is no doubt that African-Americans have been treated appallingly by certain rogue elements within the country’s police forces. But I felt very uneasy watching these women being used in this way to sell an album. It smacks of shameless exploitation.”

Beyoncé created a short film exploring varying aspects of Black womanhood. Do you know what said aspects include? The reality that as a Black mother in America, there is a legitimate reason to worry whether or not you will have to bury your son or daughter due to some racist, trigger happy police officer protected by the law and the White supremacy that has long upheld it in this country? By the way, nothing screams “shameless exploitation” than a blithering idiot continuing to miss the point as a career strategy.

Morgan went on to describe Beyoncé as a “militant activist” and argues, “The new Beyoncé wants to be seen as a Black woman political activist first and foremost, entertainer and musician second.” This sentiment recalls the insulting “compliment” some have paid Prince for purportedly “transcending race.” What they mean by that is Prince’s music got them to see past their own racism. Likewise, what Morgan fails to grasp here is that each of us that are of color are seen as that first and foremost no matter what. The only person who thinks otherwise is one who doesn’t live our experience.

Naturally, Morgan then goes on to see he prefers the “old Beyoncé” who was “less inflammatory” and displayed less “agitation.” He then has the nerve to write, “The one who didn’t play the race card so deliberately and to my mind, unnecessarily. The one who wanted to be judged on her stupendous talent not her skin color, and wanted us all to do the same.”

White people like Piers Morgan love to trot out Martin Luther King quotes as if he was the Santa Claus of Civil Rights and that the invocation of his name and a twisted interpretation of his ideology absolves them from criticism of their inherent bias.

To be fair to Morgan, he’s not the only one playing the role of village idiot when it comes to the Black women-focused Lemonade. I’ve seen White gays complain. I’ve noticed some straight Black men complaining. I’ve seen others, too, bitch and moan about not seeing themselves.

A few things about this.

Beyoncé is not yours. You do not get to dictate what she does with her art. It is hers and hers alone.

Everything is not for you. Too many mistake narcissism for righteousness. More should learn when to fight that battle. Everything does not have to be catered to you directly for you to enjoy another person’s art. To think otherwise is to behave like a spoiled brat.

Beyoncé is a Black woman. She has every single right to focus squarely on that. Anyone mature enough to know when to remove themselves from the equation should understand how important it is to uplift Black women in this country and in this world.

Many of us enjoy Lemonade even if it’s not directly speaking to us. You can find yourself in anything even if you aren’t the direct focus, but you should also understand that “me-me-me” is never the way to go. Piers Morgan can report directly to a black hole.

He’s a racist and a selfish charlatan pretending to genuinely care about Beyoncé as an artist. Morgan just wants Beyoncé to make him comfortable. To hell with him. To hell with anyone who thinks like him.

Michael Arceneaux hails from Houston, lives in Harlem, and is probably listening to LEMONADE right now. Follow him @youngsinick.