NBA/MLK : Barrier Breakers

Consistently known as a universal language to break barriers, sports have once again become a forum to speak on social issues. As one of the most diverse leagues in sports, the National Basketball Association continues to promote diversity amongst its players coaches, front-office staff and what might be seen as most important, its fans. Partnering with the upstart, pop-culture driven advertising and marketing agency Translation, today the NBA debuted the ad for its “DREAM” campaign in celebration of Martin Luther King Day and Black History Month. Set to a moving portion of Dr. King’s legendary “I Have A Dream” speech, the spot shows iconic, groundbreaking moments throughout NBA history. From Charley Cooper being the first Black player signed to a NBA team, to Bill Russell being announced as the first Black coach, the commercial highlights the contributions of African-Americans, and the culture of diversity and inclusion strengthened by a shared love of the game. In a time where civil rights and race relations are an integral part of the social conversation, the NBA and Translation have done a great job of showing how the game of basketball is keeping Dr. King’s dream of peaceful equality alive and well in 2015.


Stay in the Know
Sign up for the Ebony Newsletter