Fresh off of her successful Fenty Beauty launch, Rihanna is reportedly ready to expand her portfolio even more, and the venture makes all too much sense.
The “Fresh Out the Runway” singer is reportedly launching a lingerie line in conjunction with TechStyle Fashion Group, according to WWD. The potential deal will be a huge move for TechStyle, which already owns online brands Fabletics, ShoeDazzle, JustFab and FabKids brands.
Ms. Fenty would be the latest A-lister associated with the firm, as Shoedazzle was co-founded by Kim Kardashian in 2009 while Kimora Lee Simmons was president at JustFab, with them both moving on to focus on their individual brands. Kate Hudson is the co-founder of the firms athletic-wear brand, Fabletics.