During a recent discussion with Starz CEO Chris Albrecht, Power co-creator 50 Cent discussed the future of the popular drama, including a spin-off as well as plans to develop other programming for the premium cable network.
Albrecht shared during a Business Insider interview that he wanted to work with the Queens, New York rapper because of his marketing skills and his reputation for being a staunch businessman. 50 revealed that he was attracted to Starz because he knew the network would allow him to show the true grittiness of street life, something he’ll continue to explore with the upcoming prequel to the hit focused on his currently deceased character, Kanan.
“The prequel is my spin-off, because I get to come back. I’m dead,” said Fif, referring to his Power character. “It gives a chance to show the world where all of these characters grew, so you can see the defining moments develop, the imperfections that people are attracted to at the moment. It’s exciting, man.”
The MC also revealed that he’s most excited about introducing the world to his highly anticipated BMF series, based on notorious drug organization the Black Mafia Family. These are just two of the upcoming projects that helped secure 50 his $150 million development deal with the network.
“The investment we made alongside of Curtis is because it’s of a creative force, a creative businessman and we’re going to get a lot out of this business that we created together,” said Albrecht. “Because there’s obviously a lot of consumers attracted to that brand. ”
Watch the interview below.