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Atlanta Hawks Owner to Sell Team After Racially Insensitive Email Surfaces

Atlanta Hawks owner Bruce Levenson will sell team after sending ‘offensive’ e-mail

Bruce Levenson, the managing partner of the Atlanta Hawks, became the second NBA owner in the past five months on Sunday to surrender his franchise over racially insensitive remarks.

In a statement, Levenson announced his intent to sell his controlling stake in the team and apologized for a 2012 e-mail regarding the Hawks’ attendance problems and inability to attract suburban Whites that included “inappropriate and offensive” comments.

“My theory is that the Black crowd scared away the Whites and there are simply not enough affluent Black fans to build a significant season ticket base,” Levenson wrote in the e-mail, which also claimed that the Hawks were attracting an “overwhelming Black audience” and noted that “there are few fathers and sons at the games.”

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