After nearly a year in court, Beyoncé prevailed n a legal battle against Mike Lin, the owner of 42/72 Inc., who was attempting to trademark the name, “Poison Ivy Park.” The singer claimed the name was too close to “Ivy Park,” the name of her activewear brand.
According to The Blast, Lin filed documents to trademark the three-letter name on the very same day the music icon launched her clothing line. Beyoncé’s legal team said the small business owner would profit off of her name and years of work if he was allowed to use “Poison Ivy Park” as a brand name. It was asserted that consumers would be misled due to the similarity of the names and thus Lin would be making sales based on Bey’s international stardom.
The Trademark Board reportedly ruled in Beyoncé’s favor because Lin never responded to the motion.
IVY PARK was co-founded by the Grammy Award-winning singer and the fashion retailer, Topshop, in 2016.
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.