A week after becoming the face of the 30th anniversary of Nike’s “Just Do It” ad, Colin Kaepernick announced he would be selling jerseys to support a charitable cause. Although detractors of the former NFL player-turned-activist try to sully his name, it appears to be more powerful than ever. The “#ImWithKap” jerseys sold out within hours of the presale on Monday, according to Sports Illustrated.
Limited edition, embroidered, stitched, official #IMWITHKAP Jerseys available for PRE-SALE now! Limited quantity . 20% of all proceeds go to @yourrightscamp. Thank you for your continued support! Shop at https://t.co/DkVikwsc2E. Link in bio. pic.twitter.com/BBU8HcrZC7
— Colin Kaepernick (@Kaepernick7) September 10, 2018
Kaepernick’s surname is becoming a buzzword and with good reason. The former San Francisco 49ers has risked his entire professional career to bring awareness to police brutality and other racial inequalities. Despite that, he’s still using his platform to help other. He said that 20 percent of the proceeds from the jerseys would benefit the Know Your Rights Campaign, a free campaign to raise awareness on self-empowerment.
The adult and youth jerseys were $174.99 and $99.99, respectively. After they sold out, Kaepernick posted that all the money would go toward the foundation. There is no word on if the athletic shirts will be restocked, but shipment for the orders is scheduled for Oct. 5.
Thank you 2 each & every 1 of you that supported this journey. The Official Limited Edition #IMWITHKAP jersey released today instantly sold out! ALL PROFITS will go 2 support @yourrightscamp! Sign up 4 our newsletter at https://t.co/aK6dKa5Boa & be the first 2 know what’s next! pic.twitter.com/EDos7ZyvoJ
— Colin Kaepernick (@Kaepernick7) September 11, 2018
While colleges drop Nike for aligning themselves with Kaepernick, others are speaking out in support of the move including LeBron James. The former quarterback’s collusion lawsuit against the NFL and several owners has been allowed to proceed by a judge.
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.