Nike is doubling down on its decision to sign Colin Kaepernick as the latest face of the brand; a new two-minute spot for the label has just been released starring the former San Francisco 49er.
The commercial is set to air during the NFL season opener, according to TMZ. Throughout the clip, Kaepernick praises several of his fellow athletes while sharing inspirational messages with viewers. Serena Williams, Odell Beckham Jr, LeBron James, one-handed linebacker Shaquem Griffin of the Seattle Seahawks and others are acknowledged for what they do on and off the clock.
Regarding Odell, Colin says …
“Don’t picture yourself wearing OBJ’s jersey. Picture OBJ wearing yours.”
Regarding Shaquem, Colin says …
“If you have only one hand, don’t just watch football, play it at the highest level.”
Regarding LeBron James, Colin says …
“Don’t become the best basketball player on the planet. Be bigger than basketball.” (while video runs showing LeBron opening his new school in Ohio)
Regarding Serena, Colin says …
“And, if you’re a girl from Compton, don’t just become a tennis player. Become the greatest athlete ever. Yeah, that’s more like it.”
Check out the spot below:
— Colin Kaepernick (@Kaepernick7) September 5, 2018
The commercial moves Nike into the second phase of its current “Just Do It” ad campaign, which will reportedly also include a new custom Kaepernick shoe and apparel line. Release dates have yet to be revealed.
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Born and raised in Compton, California, Jessica Bennett began her career as an intern at The Oakland Post, and later, The Source Magazine. She went on to write for respected hip hop publications such as DJ Booth and Hip Hop DX before becoming the Urban Editor of pop culture website, Wetpaint.com. She joined Ebony as the Entertainment Editor August 2017. Bennett has interviewed such names as Vanessa Williams, Spike Lee, Tyra Banks, Forest Whitaker, Magic & Cookie Johnson and several others.