College of the Ozarks in Point Lookout, Missouri, announced on Wednesday that Nike would no longer be the apparel sponsor for the school’s student-athletic program. The decision came just two days after former NFL quarterback Colin Kaepernick was revealed as the spokesman for the company’s 30th anniversary of the “Just Do It” ad campaign.
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Students will no longer be allowed to wear the Nike brand. In 2017, after Kaepernick began his kneeling protest of the national anthem, the college added a policy to its sports contracts that requires all players and coaches participating in games at the school respect the anthem and the American flag.
“If Nike is ashamed of America, we are ashamed of them,” said College of the Ozarks President Jerry C. Davis in a statement released by the school. “We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
Dr. Marci Linson, the vice president for patriotic activities and dean of admission, added, “Nike is free to campaign as it sees fit, as the College is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed.”
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.