Donald Glover is the latest celeb to land himself a sneaker deal, teaming up with Adidas for the Nizza, a canvas/ vulcanized rubber model of the brand’s traditional three-stripe low-top.
Never one to settle for traditional and bland marketing, multihyphenate creative developed a series of five vignettes starring himself and fellow comedian Mo’Nique to advertise for the new kicks. Check out the clips on Glover’s Instagram here.
A press release for the new Adidas x Donald Glover NIZZA DG reads, “An understated sophisticated design sensibility featuring canvas uppers rendered in a tonal, off-white, colorway with raw, frayed edges and minimalist branding sees the offhand elegance of deconstruction converge with the sincerity and authenticity that can only come with regular use. By subverting the ‘mint condition/box fresh’ fetishism that pervades sneaker culture, Adidas and Donald Glover usher in a new era of un-hype, where what makes special releases special isn’t the prospect of a commodities trading transaction.”