Fenty Beauty Earned Over $72 Million in Its Premiere Month

Robyn Rihanna Fenty
PARIS, FRANCE - SEPTEMBER 28: Rihanna is seen backstage during FENTY x PUMA by Rihanna at Hotel Salomon de Rothschild on September 28, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Fenty x Puma)

We already know Rihanna is the living, seducing, tree-rolling manifestation of any variant of #goals — and the money she’s been raking in from her recently launched Fenty Beauty makeup line can attest.

Fenty netted in $72 million from publicity alone since its September premiere. It’s well-executed social media marketing campaign has placed the brand in the top three-tier among cosmetic companies with high earned media value for the month of September.

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Newsweek reports makeup tutorials on Fenty’s YouTube page garnered approximately 132 million views. One of few cosmetic brands to cater to women of color, Rihanna’s line was hailed by women of color for the range of foundations it offered.

With the Fenty windfall and the Bajan beauty’s upcoming partnership with a Louis Vuitton makeup brand, all we know is folks better be timely in cutting her checks. We already know how the “B**ch Better Have My Money” gets when someone disturbs the influx of her coins.

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