Actor Idris Elba is the frontman for All Is Love, a short film by designer Stella McCartney, which coincides with Breast Cancer Awareness Month.
The film celebrates the launch of Stella McCartney Cares Pink, a platform dedicated to the prevention, early detection and treatment of breast cancer through education, awareness and support; an important cause incredibly close to Stella’s heart, according to its website.
McCartney, who is the daughter of the legendary Beatle Paul McCartney, lost her mother, Linda Louise, to breast cancer in 1998.
“Along with many other people, I was unfortunate enough to have lost my father to cancer five years ago,” Elba told British Vogue. “Removing the taboo around men talking about breast cancer and encouraging other men to talk about it with their wives, mothers, sisters isn’t something we often see or hear about, but it should be. We should be encouraging the women in our lives to go for regular check-ups.”
Throughout All Is Love, a cast of women reveal their mastectomy scars and some wear the Louise Listening, a post-double mastectomy compression bra named in the honor of Stella’s mother. One hundred percent of the proceeds from the undergarment goes to breast cancer research and 1000 will be donated to breast cancer patients in need.
The designer also created the All Is Love bandana, which Elba holds during scenes of the eponymous short film. The accessory retails at $95 and further supports Stella’s cause.