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Italian Company Offers Apology for Offensive 12 Years a Slave Poster

Italian Company Apologizes for Controversial ‘12 Years a Slave’ Poster

The Italian distributor of “12 Years a Slave” has apologized for posters that placed the focus on Brad Pitt and Michael Fassbender at the expense of star Chiwetel Ejiofor. “We apologize for creating and releasing unauthorized posters for ’12 Years a Slave’ in Italy featuring Brad Pitt and Michael Fassbender in a manner inconsistent with approved advertising materials,” BIM Distribuzione said in a statement issued Thursday. “All inappropriate materials have now been withdrawn. We are very proud of the film and regret any distraction this incident may have caused.”

The apology came three days after first news of the posters emerged. Pitt, who produced the film, has a minor role in “12 Years a Slave” and Fassbender is in a supporting role, and both are White, while Black actor Ejiofor appears in virtually every scene in the film.

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