J. Cole released his fifth studio album KOD on Friday, April 20 with little to no promotion. Now Billboard is reporting that the album on broken streaming records on both Apple Music and Spotify respectively.
The 12-track album has broken Apple’s record for the most first-day album streams of any artist. Cole’s KOD was played more than 64.5 million times through Apple Music and beat out the previous record held by Drake’s VIEWS by more than a million streams. It is a pretty impressive feat considering the latter project was released exclusively iTunes and the platform.
The J. Cole album also set the record for the most 24-hour streams for a U.S. album on Spotify. KOD was played 36.7 million times within its first day on the streaming platform. The previous record was also held by Drake’s More Life.
KOD is comprised of music that touches on drug abuse, depression, addiction and Black culture. Take a look at the video for “ATM” below.